ASHLEY GRAHAM AND PRONOVIAS LAUNCH SECOND BRIDAL COLLECTION COMMITTED TO BODY DIVERSITY

Co-designed by the celebrated supermodel, style icon, entrepreneur and body activist Ashley Graham, the 2023 collection presents fashion-forward and form-flattering bridal styles in an extended size range.

PRONOVIAS GROUP, the world leader in luxury bridal, launches the second Ashley Graham x Pronovias collection. Within its inherent pledge to dress the dreams of every bride, this launch is another step in the company’s long-term commitment to body diversity in bridal fashion. Like every other dress in the Pronovias Group portfolio, Ashley Graham x Pronovias 2023 collection will be available in an extended size range of 32 to 64 (US 0 to 32).

“I’m so excited that Pronovias Group and I were able to collaborate again and continue to create luxury bridal dresses for women of all shapes and sizes,” says Ashley Graham. “I can’t wait for everyone to see what we’ve done with this amazing collection because every woman deserves to feel beautiful and comfortable on their wedding day.”

The 17 styles present lightweight and fashion-forward silhouettes with an important improvement in the design and the construction of the dresses to offer the top quality to all types of women, co-designed by Graham together with Alessandra Rinaudo, the Pronovias Group Chief Artistic Director. They are a dream come true for many curvy and plus-size brides who, like Ashley, have been challenged when finding the perfect bridal fit in a dress that makes them feel modern, stylish, and sensational.

“I really feel the first Ashley Graham x Pronovias collection was such an amazing success because we didn’t create it just for ‘curvy women’, but all types of women,” says Graham. “I was thrilled to be involved in this second collection because Pronovias Group is an amazing company who understands how women want to feel on their wedding day.”

“This time round we put a lot more emphasis on design innovation “, adds Alessandra Rinaudo. ”We upgraded the fabrics, the beading, the lace and embroidery. And we really thought about how brides could feel fabulous at different types of celebrations, from simple to extravagant to destination weddings.”

This collection redefines shape, style, and fit for curvy women with sartorial innovation from the inside out. Transparent bodices are lined with skin color nets and tulles and supported by lightweight bone constructions, lending a sensual yet fully supportive décolleté to generously endowed brides. Proportionality in the extended size range was carefully studied, tweaking every detail, from backline to skirt volume and cup size, to create a perfectly balanced silhouette for the curvy figure. Fabrics of skirt linings and under layers were chosen for their fine weave, comfort, and flexibility, slimming the figure and creating a svelte effect over the hips and thighs.

“Every detail was studied in order to still slim the silhouette,” confirms Rinaudo. “From the skillful use of skin-tone colors, the proportion of the neck and backlines to the skirt volume, and technical inner constructions. All of these were developed with Ashley in order to create a glamorous look that also fits a to ‘T’”

Style directions in Ashley Graham X Pronovias 2023 include:

The Rebirth of Boho. A new take on this cherished style with supportive yet featherweight silhouettes that skim over hips and thighs creating an effortless, romantic look that is fresh, modern, and day-to-night wearable.

The Fabulous Mermaid. Debunking the myth that fitted styles are only suitable for ‘certain’ body types, these mermaid dresses make every woman glow in strategically sculptural shapes and luxurious fabrics with a touch of stretch.

The Modern Princess. For brides that love the iconic princess look, these styles accentuate the upper body with catwalk-led busters fully supported with specially developed bones and cups. Skirts are lighter in weight but still retain regal ‘ball gown’ volume thanks to innovative lining and layering.

Available in stores in July of 2022, the Ashley Graham x Pronovias 2023 collection blends Pronovias’s signature bridal expertise and glamour with Graham’s personal message that no matter her size, height, or body type, every woman has the right utterly gorgeous and confident on her wedding day.

ABOUT PRONOVIAS GROUP

Pronovias Group is the global leader in bridal design with a unique portfolio of luxury brands such as Pronovias, Vera Wang Bride, House of St Patrick, White One, Nicole Milano and Lady Bird. Headquartered in Barcelona, Spain, Pronovias Group was acquired by BC Partners private equity firm in July 2017. It is the only bridal firm to be listed in the Deloitte study of the Top 100 of the luxury sector (Global Powers of Luxury Goods). The Pronovias Group gowns are distributed at more than 4000 points of sale in 105 countries. Pronovias has also a network of 102 exclusive boutiques and flagships in fashion capitals like New York, Los Angeles, London, Milan, Paris and Shanghai. www.pronovias.com