Edward Enninful’s Next Big Move: Meet EE72

IMAGES | VOGUE.CO.UK

Alright, Talkers—Edward Enninful is at it again, and this time, he’s stepping into the media and entertainment world with his brand-new company, EE72. If you don’t already know, Edward is the genius who shook up British Vogue, making it bolder, more diverse, and way more relevant. His time at British Vogue was marked by groundbreaking covers featuring figures such as Oprah Winfrey, Malala Yousafzai, and Sinéad Burke, reflecting his commitment to representation and storytelling that challenges conventional norms. 23 Times Edward Enninful Broke the Internet with the Covers of British Vogue. Now, he’s teaming up with his sister, Akua Enninful, to launch a creative powerhouse that’s all about storytelling, culture, and breaking boundaries.

British Vogue editor Edward Enninful. (Tom Hoops for The Washington Post)

Why EE72?

Edward says this is the natural next step for him—and honestly, it makes total sense. "We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead," he explained. Basically, he wants EE72 to be the place where fresh, bold ideas come to life, and we’re here for it!

Akua Enninful, Photographer: German Larkin

With offices in both New York and London, Edward will be the chief creative officer, and Akua, who’s a super-talented agent, will take the CEO role. Together, they plan to shake things up by partnering with the best creatives and companies to make content that actually represents today’s world.

What Can We Expect?

If you loved what Edward did at Vogue—think powerful covers featuring legends like Oprah, Malala, and Serena Williams—then you already know the kind of impact he’s capable of. EE72 is all about telling real, meaningful stories that connect people across cultures. From immersive experiences to next-level content, they’re all about shifting the conversation and bringing new perspectives to the forefront.

Rafael Pavarotti

Edward’s Legacy & What’s Next

Beyond fashion, Edward has always been a champion for diversity. His memoir, A Visible Man, gave us an inside look at his journey from Ghana to the top of the fashion world. He’s always been vocal about making sure people of color, women, LGBTQ+ folks, and other underrepresented voices get a seat at the table—not just in front of the camera, but behind the scenes too.

Oh, and he’s not stopping with media. Last year, he even teamed up with Musée d’Orsay and Lito Masters to create some incredible Monet prints using next-level technology. The man doesn’t slow down!

Final Thoughts

So, what does this all mean? It means we’re about to get some seriously game-changing content, straight from one of the most influential minds in the industry. EE72 isn’t just a company—it’s a movement. And if Edward’s past work is any indication, we’re in for something special. Can’t wait to see what’s next!