L’Oréal Sells Carol’s Daughter—What’s Next for the Iconic Black-Owned Brand?

Big news in the beauty world—L’Oréal is letting go of Carol’s Daughter, the beloved hair care line made specifically for curly, coily, and Afro-textured hair. The brand, originally founded in Brooklyn in 1993 by Lisa Price, was one of the few Black-owned beauty brands to get acquired by a major global company. Now, L’Oréal sells Carol’s Daughter.

Lisa Price of Carol's Daughter. Photo: Carol's Daughter

What’s Happening?

L’Oréal acquired Carol’s Daughter in 2014, bringing it under the umbrella of one of the world’s biggest beauty conglomerates. At the time, this was a huge moment for inclusivity in the industry—seeing a Black-founded brand get major backing. But now, L’Oréal is divesting the brand, meaning it’s selling it off to a new owner.

While L’Oréal hasn’t shared all the details about why they’re making this move, it’s common for big companies to shift their focus and adjust their portfolios. The question now is: what’s next for Carol’s Daughter?

Why This Matters

Carol’s Daughter has been a game-changer in textured hair care, offering products specifically designed for the needs of Black and curly-haired consumers. Over the years, it built a strong following, with fans loving its nourishing formulas and Lisa Price’s inspiring entrepreneurial story.

Many Black-owned beauty brands struggle to get mainstream attention, so when Carol’s Daughter was acquired by L’Oréal, it was seen as a major win for diversity in the industry. Now, some are wondering what this change will mean—will the brand thrive under new ownership, or will it struggle to maintain its legacy?

What’s Next after L’Oréal Sells Carol’s Daughter?

At this point, it’s unclear who will take over Carol’s Daughter, but one thing’s for sure: the brand still has a loyal fanbase. If it lands with a company that truly values its roots and community, it could continue to grow and innovate.

As the beauty industry continues to shift towards inclusivity and representation, there’s a strong demand for Black-founded and Black-focused hair care. Hopefully, this move will open up new opportunities for the brand instead of holding it back.

Final Thoughts

Carol’s Daughter is more than just a hair care line—it’s a symbol of Black entrepreneurship and representation in the beauty industry. While L’Oréal’s decision to sell the brand raises some questions, this could be a fresh start for Carol’s Daughter to thrive in new ways.

What do you think? Will this be a positive change for the brand, or are you worried about its future? Drop your thoughts in the comments!