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Meghan Markle Launches ShopMy Page with Favorite Fashion Picks, but Some Brands Keep Quiet

  • Writer: Qui Joacin
    Qui Joacin
  • Mar 26
  • 2 min read

The Duchess of Sussex, Meghan Markle, shares over 30 minimalist style looks on her ShopMy Page, but while some brands see a sales boost, others remain silent on the collaboration.

Meghan Markle's ShopMy page. Shop My
Meghan Markle's ShopMy page. Shop My

So, have you heard? Meghan Markle just launched her ShopMy page, showing off over 30 of her favorite minimalist fashion looks. The Duchess of Sussex shared a mix of outfits that reflect her timeless and chic style, including pieces from brands like Gap, J.Crew, Madewell, Uniqlo, and Reformation, among others. It's like getting a sneak peek into her closet—and yes, some of her choices are totally doable for everyday fashion.

Meghan Markle wears a Bleusalt T-shirt. Photo Courtesy Bleusalt
Meghan Markle wears a Bleusalt T-shirt. Photo Courtesy Bleusalt

The cool thing is that this isn’t just about a curated collection of clothes; this move is actually shaking up the fashion world a bit. You know how celebrity collaborations can lead to serious sales boosts? Well, this one’s no exception. Bleusalt and Naadam, for example, have seen huge jumps in sales. Bleusalt, the brand Meghan wore on the finale of her Netflix show With Love, Meghan, sold out of their signature Perfect T twice in a week after it appeared on her page. The brand even saw a 115% increase in site traffic since her ShopMy page went live. And Naadam, a company Meghan found through word-of-mouth, had its sales skyrocket for their Originals cashmere sweater—selling over 3,000 units after Meghan added it to her "Closet Favorites" list. Talk about a sales boost!


But here's the interesting part: While some brands are seeing great success with the extra attention, not everyone is speaking up about their partnership with Meghan. Several companies featured on her page, like Uniqlo, J.Crew, Madewell, and Reformation, have kept pretty quiet about the collaboration. It’s kind of a mystery, right? Some companies, like Tracy James, have mentioned their personal ties to Meghan but are choosing not to share specific sales figures, keeping things on the down-low for privacy’s sake.

Meghan Markle. Meghan, Duchess of Sussex/Instagram
Meghan Markle. Meghan, Duchess of Sussex/Instagram

It’s fascinating to see how this is all playing out—especially when you consider the sheer power of celebrity influence on sales. ShopMy, the platform hosting this collection, has reportedly generated $400 million for brands and $59 million in commissions for creators. So, even if some companies are keeping mum, you can bet others are riding high on the wave of Meghan’s fashion picks.


This move isn’t just about showing off Meghan’s personal style; it’s also about how influencer power (even if that influencer is a royal) can help brands grow and reach new audiences. It’s proof that in the world of fashion, celebrities are still a huge driving force.


So, what do you think? Have you checked out Meghan’s picks yet, or are you waiting for more brands to speak up about their involvement? Either way, it’s clear that Meghan Markle has just made an impact on the fashion world yet again.

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