Snuggs Teams Up with Manchester City Women for Game-Changing Period Underwear

A groundbreaking Snuggs collaboration brings high-performance period underwear to women’s football, empowering athletes on and off the pitch.

According to Fashion United, Snuggs, the London-based period underwear brand, has just teamed up with Manchester City Women’s football club for a groundbreaking collaboration. This marks the first-ever partnership between a professional women’s football team and a period underwear brand, and it’s about time!

Snuggs x Manchester City Women’s football club collaboration Credits: Snuggs

The collection features three premium designs, each incorporating Man City’s signature colors and proudly displaying the team’s badge on the waistband. Whether you prefer classic, brief, or Brazilian-style period pants, Snuggs has crafted these with high-performance absorbent layers to provide maximum comfort, from light to heavy flow days. And with sizes ranging from XXS to 4XL, they’re making sure every athlete (and fan) is covered.

Snuggs x Manchester City Women’s football club campaign starring Alex Greenwood Credits: Snuggs

Why is this collaboration such a big deal? Women’s football is skyrocketing in popularity—bigger crowds, sold-out stadiums, and a well-deserved global spotlight. But with this rise in visibility comes the need for better support, both on and off the field. Period care is a crucial part of that conversation, and Snuggs is stepping up to make sure female athletes have access to the best modern solutions to break the stigma and ensure that menstruation is no longer a barrier for young athletes.

Snuggs x Manchester City Women’s football club campaign starring Alex Greenwood Credits: Snuggs

And Snuggs isn’t stopping there! As part of their mission to provide better menstrual care from the very start of a player’s career, they’re donating period underwear to all young academy players. Plus, for every goal scored and every clean sheet achieved by the team in 2025, Snuggs will donate two pairs of period underwear to young female athletes.

Snuggs x Manchester City Women’s football club campaign starring Alex Greenwood Credits: Snuggs

“Every goal and every clean sheet will make a difference,” says Linda Sejdova, founder of Snuggs. “Women supporting women is at the heart of this campaign—our success today helps the next generation go even further.”

This exclusive Snuggs x Manchester City Women collection is available now on the Snuggs website, with prices ranging from £29 to £34. If you’re a fan of football, women’s empowerment, or just love high-quality period care, this is one collaboration you won’t want to miss!