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The H&M x Magda Butrym Collection: A Bold Fusion of High Fashion and Affordable Style

  • Writer: Qui Joacin
    Qui Joacin
  • Apr 24
  • 4 min read

Magda Butrym's latest collaboration with H&M brings her signature floral details and feminine flair to a budget-friendly audience. Here’s everything you need to know.

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

Hey Talkers, if you’re a fan of bold, feminine fashion with a touch of whimsy, you’ll definitely want to hear about the latest H&M collaboration – this time with the incredibly talented Magda Butrym. The H&M x Magda Butrym collection just dropped, and it’s a match made in fashion heaven! Butrym is a Polish designer known for her stunning designs that include her signature floral appliqué details. And now, with this collection, you can snag some of her signature pieces without breaking the bank. So, let’s dive into what makes this collaboration so special!

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

Magda Butrym: A Rising Star in Fashion

For those unfamiliar with Magda Butrym, she’s been making waves in the fashion world since launching her brand in 2014. Known for her striking, feminine designs, she’s become a favorite among fashion insiders. Her pieces, often featuring oversized rosettes or intricate floral appliqués, have a way of making heads turn. Butrym’s creations have become the kind of designs you can't help but ask, “Who made that?”


Growing up in Poland, Butrym faced a lot of resistance when she decided to pursue a career in fashion. Her parents were skeptical at first, as it's not a typical path for someone in her background. But she stuck with her dreams and proved everyone wrong by building a brand that's now recognized globally. And now, thanks to this H&M collab, we get to wear her pieces, too!

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

What’s Inside the H&M x Magda Butrym Collection?

So, what can you expect from this stunning collaboration? Think dreamy, romantic pieces with a modern twist. The collection features a variety of mini dresses, skirts, and tops, many of which are adorned with those signature floral appliqués that make Butrym’s designs so iconic. And the best part? They’re all made with a more accessible price tag than her usual high-end offerings.

When Butrym spoke about designing the collection, she mentioned how she kept in mind what a younger, more budget-conscious Magda Butrym fan would want. This led to a selection of pieces that feel just as chic and special as her high-end items but are perfect for those nights out or special occasions you’ve been waiting for. From ruched mini dresses to tops with roses adorning the chest, these pieces are perfect for a night out or even your next vacation. They're versatile, but they do have that special vibe that makes them stand out!

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

Magda’s Favorite Piece: The Blooming Shoes

One standout item from the collection that Butrym is particularly proud of is the blooming shoes. If you haven’t seen them, they’re a pair of dreamy heels with a flower on the back of the heel. The piece is playful and fun, a refreshing departure from all the “serious” fashion that’s been dominating the scene lately. Butrym says these shoes were inspired by a scene she watched from Sex and the City, where Carrie Bradshaw struts around New York City in the most glamorous pair of shoes. And honestly, these heels totally give off those Carrie Bradshaw vibes!

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

Fun, Feminine, and Perfect for Any Occasion

What’s really cool about this collection is that it doesn’t just cater to one type of occasion. Sure, the pieces are glamorous enough for a big night out or a special event, but they’re also easy to wear on a day-to-day basis. It’s that balance between special and wearable that makes this collaboration so great. Whether you’re dressing up for a date or just want something to make your everyday look pop, there’s something in this collection for everyone.

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

The standout pieces? Well, one of the surprises at the launch party in Brooklyn was a mini skirt with flowers that caught everyone’s eye. Butrym didn’t expect this particular piece to be a crowd favorite, but it just goes to show how simple, pretty, and wearable her designs can be.

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

Shop the Collection

Now, I know you’re all wondering where you can grab these pieces (and trust me, they’re worth adding to your wardrobe!). From rose-appliquéd dresses to a printed silk scarf, you’ll find plenty of pieces that feel super luxe but won’t completely empty your wallet. My personal favorites are the floral mock turtleneck dress ($90) and the blooming shoes ($119) – talk about a statement piece!

(Image credit: Courtesy of H&M)
(Image credit: Courtesy of H&M)

If you’ve been wanting to add a little flair to your wardrobe with high-fashion pieces that still feel affordable, this collection is for you. Whether you’re all about the roses, the unique accessories, or the feminine silhouettes, you’ll find something to love.

So, what are you waiting for? Go ahead and shop the collection – these pieces won’t last long!


Magda Butrym H&M
Swimsuit with Rose Appliqué
Magda Butrym H&M Swimsuit with Rose Appliqué

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