The ‘It’ Sweatshirt: How Parke and The Bar Made It a Gen-Z Must-Have

Let’s talk about sweatshirts—yeah, the comfy, oversized ones you probably live in. But have you noticed how some sweatshirts have suddenly become the thing to wear? That’s no accident. According to BOF, brands like Parke, Dairy Boy, The Bar, and Daily Drills have completely transformed this once-basic item into a must-have fashion statement for Gen-Z.

Parke and The Bar are among the brands that have become a go-to for Gen-Zers seeking sweatshirts. (Courtesy)

The Rise of the ‘It’ Sweatshirt

So, what’s the secret? It’s all about the right fit, unique designs, and, of course, some good old-fashioned hype. These brands have nailed the oversized-but-still-flattering look, creating sweatshirts that feel effortlessly cool. And they don’t just drop new designs whenever—they strategically release limited collections, making them even more desirable.

Why Everyone Wants One

These sweatshirts aren’t just about comfort; they tell a story. Whether it’s a vintage-inspired logo, a cool color palette, or a collection themed around a mood or aesthetic, there’s something for everyone. And because they’re often released in small batches, they create that “gotta-have-it-before-it’s-gone” urgency. That’s why so many people end up buying multiple!

The Challenge for These Brands

Of course, keeping up with demand is a whole different challenge. As these brands grow, they have to figure out how to manage their supply chains while keeping their products fresh and exciting. If they can keep delivering on what makes their sweatshirts so special, they’ll continue to dominate Gen-Z wardrobes.

Bottom line? The humble sweatshirt is no longer just for lounging—it’s a statement piece, and brands like Parke and The Bar are leading the charge. If you haven’t already snagged one, it might be time to see what all the hype is about!