The World Is Yours: Salman Khan & Jacob & Co.'s Stunning Watch Collaboration

A Luxurious Timepiece Honoring Legacy, Heritage, and Global Connection with Jacob & Co. and Salman Khan

The World Is Yours Dual Time Zone Salman Khan Courtesy of Jacob & Co.

If you’re a watch enthusiast or a Bollywood fan (or both!), you’re going to love this. According to WWD, luxury watchmaker Jacob & Co. has teamed up with Indian cinema legend Salman Khan to create a timepiece that blends high-end craftsmanship with deep personal meaning. The result? The limited-edition The World Is Yours watch, priced at $34,000, is not just a stylish accessory but a tribute to legacy, heritage, and global connection.

A Timepiece Inspired by Family and Tradition

This isn’t just any luxury watch—it’s one with a story. Salman Khan, a longtime Jacob & Co. supporter, collaborated with the brand’s founder, Jacob Arabo, to create a watch that honors the role of fathers in shaping their children’s journeys. Inspired by Arabo’s own father and Khan’s father, legendary Indian screenwriter Salim Khan, The World Is Yours symbolizes the power of time in passing down wisdom, values, and dreams through generations.

A Bold Design with a Unique Purpose

Beyond its sentimental value, this watch is an absolute stunner. Featuring a domed, three-dimensional dial resembling a globe, it’s designed with global travelers in mind. Unlike traditional dual-time watches, The World Is Yours allows for completely independent hour and minute settings—making it especially useful for locations with non-standard time differences, like India’s GMT +5:30.

And speaking of India, the watch pays homage to the country’s rich heritage with vibrant saffron and green accents, inspired by the Indian flag. Flip it over, and you’ll find a laser-engraved world map along with Salman Khan’s name on the case back. His initials, “S.K.,” are also subtly placed on the lower dial at the 6 o’clock position. To top it all off, the timepiece comes in a custom box designed in Khan’s favorite shade of turquoise.

Salman Khan’s Vision Behind the Watch

For Salman Khan, this watch is more than just a luxury item—it’s a deeply personal project.

“Time connects us across generations,” he shared. “When I learned Jacob’s story, I knew I wanted to create a timepiece that honored my father’s role in my life. The World Is Yours is more than a watch—it’s a symbol of family, legacy, and the moments that shape us.”

A Must-Have for Collectors and Fans

With its combination of striking design, emotional depth, and impeccable craftsmanship, The World Is Yours watch is bound to become a sought-after collector’s item. Whether you’re a horology enthusiast, a Salman Khan admirer, or someone who appreciates meaningful luxury, this timepiece is a statement of style, heritage, and connection.

What do you think of Salman Khan’s latest collaboration? Would you add The World Is Yours to your collection? Let’s chat in the comments!

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