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TRESemmé’s 20-Year Love Story With New York Fashion Week Is Still Going Strong

  • 1 day ago
  • 2 min read

From backstage glam to at-home styling, TRESemmé proves runway hair doesn’t have to be out of reach.


Tresemmé’ Style Studios (Getty Images)
Tresemmé’ Style Studios (Getty Images)

If you’ve ever watched New York Fashion Week and thought, “How does everyone’s hair look THAT good?” — chances are TRESemmé had something to do with it.


This year actually marks 20 years of TRESemmé New York Fashion Week partnerships, which is kind of a big deal. Two whole decades of shaping runway hair trends? That’s not luck — that’s legacy.


And honestly, it makes sense. TRESemmé has always been that brand that gives “salon results without salon prices,” so fashion week is their natural playground.


20 Years of Runway Hair Moments

For 20 years, TRESemmé has been backstage at NYFW, helping create the hair looks that end up all over your Pinterest boards and Instagram saves.


This Fashion Week (FW26), they’re working with designers like:

  • Christian Cowan

  • Christian Siriano

  • Cult Gaia

  • Public School


Basically, the cool-kid lineup.


Top celebrity hairstylists Lacy Redway and Justine Marjan are leading the styling, which already suggests the looks will be bold, polished, and trend-setting.


What do I love most? These aren’t just “runway-only” styles. TRESemmé’s whole thing is making high-fashion hair feel doable for everyday people.


Making Luxury Hair Feel Affordable

One thing TRESemmé keeps repeating (and actually delivers on) is accessible glam.


Their A-List Collection — the one they use backstage — is literally sold at regular stores for around drugstore prices. We’re talking texturizing sprays, shine sprays, bonding oils, and styling sticks that celebrity stylists actually use.


So the same products touching runway hair are sitting at Target. That’s kind of wild when you think about it.


The goal?Runway inspiration → real-life execution.


No gatekeeping.


The “Mystery Moment” Everyone’s Talking About

Okay, here’s the fun part.


There’s buzz around Christian Siriano’s show because TRESemmé hinted at a big surprise involving a “giggly icon.” They’re being secretive, but insiders say it’s going to be a major hair transformation moment.


Fashion people love a reveal, so expect social media to explode when it happens.


The A-List Salon Pop-Up

TRESemmé is also bringing back their A-List Salon pop-up in NYC during Fashion Week. Think:

  • Free hair touch-ups

  • Photo ops

  • Product giveaways

  • Insta-worthy hot chocolate


It’s basically a mini NYFW experience for regular people, which I actually think is genius marketing. It lets fans feel like insiders.


TRESemmé’s A-List Salon will be open for one day only on Saturday 2/14 offering walk-in guests complimentary hair touch-ups using the brand’s latest products, plus NYFW photo moments, hot chocolate, and giveaways.
TRESemmé’s A-List Salon will be open for one day only on Saturday 2/14 offering walk-in guests complimentary hair touch-ups using the brand’s latest products, plus NYFW photo moments, hot chocolate, and giveaways.

My Take On TRESemmé New York Fashion Week

I think TRESemmé staying relevant for 20 years at New York Fashion Week says a lot about their ability to evolve. Beauty trends change fast, but they’ve managed to stay in the mix without feeling outdated.


Plus, they understand something important:People don’t just want to watch fashion anymore — they want to participate in it.


And if a $13 spray helps someone feel like their own A-List version? That’s a win.

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