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Vera Wang Launches the ‘Vow’ Jewelry Collection at Jared Jewelers
- Qui Joacin
- Mar 27
- 3 min read
Explore Vera Wang's Sophisticated New Vow Collection, Now Available Exclusively at Jared Jewelers
Hey Talkers, I’ve got some exciting news for anyone looking to elevate their wedding or engagement jewelry – Vera Wang, the queen of bridal fashion, has just launched a new collection called Vow exclusively at Jared Jewelers! If you’ve ever dreamed of combining timeless elegance with a modern touch, this new line is definitely worth checking out.
Vera Wang: A Name Synonymous with Bridal Elegance
Vera Wang is a name that’s been synonymous with bridal luxury for decades. From designing stunning wedding dresses to creating high-end jewelry, she’s really made a name for herself in the world of weddings. But now, with the launch of Vow, she’s stepping up her game even more.
Vera Wang has always had a deep connection to jewelry design, and with Vow, she’s taking her craftsmanship to a whole new level. The collection, which includes engagement rings, wedding bands, and anniversary rings, is available exclusively at Jared. These pieces are not just about looking beautiful – they’re about making a statement that lasts a lifetime.
The Vow Collection: Timeless and Modern
The Vow collection blends sophisticated 1940s and 50s-inspired designs with a sleek, minimalist style that feels fresh yet timeless. The rings are crafted with 14-karat gold and diamonds, with prices ranging from $900 to $8,800, so there’s something for every budget.
Some standout pieces include a $8,800 mined diamond bridal ring and a $1,200 anniversary ring, all designed with Vera Wang’s signature style in mind. The collection is available both in-store and online, so whether you’re shopping from home or at one of Jared’s many locations, you can get your hands on these stunning pieces.
Bridging High and Accessible Jewelry
This launch is a big move for Vera Wang, as it marks an expansion of her partnership with Jared, the high-end luxury arm of Signet Jewelers. If you’re a fan of Vera Wang’s work but want something a bit more affordable, you might have seen her previous collections at Zales, another Signet brand. But with Vow, Vera wanted to create a line that’s a bit more elevated, catering to a different audience with higher price points.
“We really wanted to bring a line to Jared that’s higher-priced than what we did at Zales, to reach a different audience,” Vera explained. She added that with Vow, she had the opportunity to explore new diamond-setting techniques and design on a larger scale, making it a more luxurious collection.
A Jewelry Collection Designed for Today’s Trends
One of the coolest things about the Vow collection is how it reflects today’s trends. Vera Wang noted that many brides today like to mix and match their engagement rings and wedding bands with their personal jewelry. It’s all about creating a look that’s unique to you. With Vow, you can stack the rings, mix in other pieces, or wear them on their own. The designs are intentionally versatile, so you can make them your own.
Additionally, Vow offers both mined and lab-grown diamonds, giving couples the freedom to choose what suits them best, whether that’s traditional mined diamonds or the increasingly popular lab-grown options. Vera herself mentioned that she’s seen a balance in demand between the two, which means you’re getting options that are both eco-conscious and high-quality.
Vera Wang’s Vision for Bridal Jewelry
As someone who started her career designing bridal gowns, Vera Wang’s passion for bridal jewelry runs deep. In fact, she launched her first bridal line in 1990, and her dresses have since become a symbol of elegance and sophistication. Now, with Vow, she’s bringing her signature architectural style to the world of wedding jewelry. These pieces feel minimal yet impactful, with a modern twist on the classic looks that Vera is known for.
Vera also mentioned how Vow allowed her to move away from the more Baroque bridal designs she had been creating and focus on more modern, architectural pieces – designs that resonate with her personal style and vision.
More to Come from Vow
Currently, there are 38 styles in the Vow collection, but Vera assured us that more are on the way. She and her team have been working on this collection for about a year, so it’s safe to say there’s a lot more in store!
If you're in the market for engagement rings, wedding bands, or just love high-quality jewelry, the Vow collection is definitely something you’ll want to check out. Whether you're getting married soon or simply love collecting stunning pieces, these rings will add that perfect touch of elegance and luxury to any jewelry collection.
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