Hailey Bieber Sells Her Beauty Brand Rhode for $1 Billion to E.l.f Beauty

The American model and entrepreneur Hailey Bieber makes a major move with Rhode’s $1 billion deal with E.l.f Beauty.

e.l.f. beauty

Okay, so here’s the scoop. You know Hailey Biber, right? The famous model, social media star, and wife of Justin Bieber? Well, she just made a massive move in the beauty world. She’s selling her skincare brand, Rhode, for a cool $1 billion to E.l.f Beauty. Yep, you read that right—billion!

She actually shared the news with her followers on Instagram earlier this week. In a post on her story, Hailey wrote, "E.l.f acquired Hailey Bieber’s Rhode in a $1 billion deal."

Now, here’s the interesting part: the deal is worth $1 billion, but it’s broken down into $800 million in cash and stock, with an additional $200 million depending on how well Rhode does in the future. So basically, Hailey’s going to make even more if Rhode continues to crush it.

The deal is expected to close by the end of 2025. But don’t worry, Hailey isn’t going anywhere. She’ll still be involved with Rhode as the CEO and head of innovation, and she’ll also work as a strategic advisor for E.l.f Beauty.

If you didn’t know, Hailey co-founded Rhode in 2022, and it quickly became a go-to brand for skincare fans everywhere, especially with its minimalistic approach to beauty.

So, what does this mean for Rhode and the future of Hailey's beauty empire? Well, we’re going to have to wait and see. But with E.l.f Beauty backing it, you can bet it’s only going to get bigger. Stay tuned!