IKEA’s Back with a Fresh Streetwear Collection Named Aurtiende – Here’s Everything You Need to Know

IKEA steps up its fashion game with a new streetwear line named ‘Aurtiende,’ featuring everything from bucket hats to hoodies.

Ikea presents its new streetwear collection Credits: Courtesy of Ikea

Hey Talkers! If you’ve ever thought about how IKEA can be more than just a place for furniture, well, get ready for something exciting! After their first dabble into fashion a few years ago, IKEA is back with a new streetwear collection. And honestly, it's got me wondering whether I should be shopping for home goods or streetwear next time I'm at IKEA.

IKEA’s New Streetwear Collection: All About ‘Aurtiende’

IKEA has officially launched a new streetwear line, and it’s called “Aurtiende,” which they translate as “decade.” It's inspired by the idea of time and spans across a variety of fashion staples. If you’re thinking of casual but stylish pieces, this collection is totally in line with the streetwear vibe we’ve seen taking over the fashion scene. We’re talking T-shirts, hoodies, bucket hats, and bags—including those classic IKEA tote bags that we all know and love.

What’s cool about this new line is that it’s both affordable and accessible, with prices ranging from just €6.99 for a bag or bucket hat to €19.99 for a cozy sweatshirt. So, it’s perfect if you’re looking to add some fun, budget-friendly fashion pieces to your wardrobe. Plus, it’s IKEA, so you know the designs are minimalist but still totally stylish.

Ikea’s T-shirt and bucket hat Credits: Courtesy of Ikea

Available in Stores and Online

For those of you lucky enough to be near Paris, you can snag this collection at select IKEA stores like Italie Deux, Rivoli, and Vélizy. If you’re not in Paris, no worries—you can also shop the collection online at IKEA.fr. It’s so convenient that you don’t even have to leave your couch to get in on this fashion drop!

A Look Back: IKEA’s Fashion Evolution

This isn’t the first time IKEA has ventured into fashion. In 2020, they launched their first streetwear collection called Etfterträda, which was a hit. The collection followed an initial collaboration in 2019 with designer Virgil Abloh (who sadly passed away). Their fashion ventures have shown that IKEA isn't just about home decor anymore—they’re stepping into the fashion scene with confidence and creativity.

On top of that, IKEA has also teamed up with the Finnish design brand Marimekko in 2023, proving they’re really committed to making their mark in the fashion industry. IKEA’s collaborations have been increasingly cool, showing us that home goods and high-style fashion can go hand in hand.

Ikea’s tote bag Credits: Courtesy of Ikea

Why You Should Check Out IKEA’s Streetwear

IKEA’s foray into fashion is all about offering streetwear that’s comfortable, trendy, and affordable—without being over-the-top. Whether you're a fan of minimalist styles or just looking for something fun to throw on while running errands, this collection has you covered. And if you're an IKEA fan (who isn’t?), this is a great way to rep your favorite brand in a new, stylish way.

From casual T-shirts to those iconic tote bags, IKEA’s streetwear collection really brings a fresh twist to the brand’s image. And honestly, I’m kind of loving how they’re making fashion accessible, fun, and totally on-trend.

Final Thoughts: Fashion That’s Both Practical and Fun

So, if you’re in Paris or shopping online, don’t miss out on IKEA’s new streetwear collection. With its affordable prices, cool designs, and comfortable pieces, there’s something here for everyone. Whether you want to grab a hoodie for lounging at home or a bucket hat to complete your streetwear look, IKEA has definitely stepped up its fashion game this time around.

Can't wait to hear what you all think about this collection! Are you going to add some IKEA streetwear to your wardrobe? Let me know which pieces you’re eyeing!