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Miu Miu Fall 2025: Vintage Femininity is Back with the Mui Mui Bullet Bra

  • Writer: Qui Joacin
    Qui Joacin
  • Mar 12
  • 3 min read

According to WWD, Miu Miu just gave us a major throwback moment, and honestly? We’re here for it.


At the Fall 2025 Paris Fashion Week show, Miuccia Prada dug into the past and revived a piece of fashion history—the bullet bra. If you’re picturing 1950s pin-up silhouettes, you’re spot on. The structured, cone-shaped bra that once defined the ultra-feminine hourglass look is back, and Miu Miu is making it work for 2025.

Daniele Oberrauch/Gorunway.com
Daniele Oberrauch/Gorunway.com

The Vintage Girl Era is Here

Miu Miu has been the go-to brand for "cool girl nostalgia" for a while now. We’ve seen micro mini skirts, tube tops, knee socks, and loafers become viral must-haves, but this season? Prada is introducing a new-old aesthetic—a vintage, ladylike bombshell.


Think tight sweaters, brooches, beauty shop curls, pencil skirts, and fur stoles. It’s a mix of 1950s glamour with a rebellious, modern twist—which, let’s be honest, is what Prada does best.

Nylon Nostalgia 40s style bullet bra stock.
Nylon Nostalgia 40s style bullet bra stock.

Even the runway felt like a nod to another era. The models strutted through a pared-back set with citron moiré walls, all while "elevator music" (yes, actual elevator music) played in the background. The entire collection had that “pretty-ugly” Prada aesthetic, with color combos like mustard, ultraviolet, apricot, and acid green.


It was vintage, but with an edge.


But Wait…What's the deal with the Mui Mui Bullet Bra

The bullet bra is one of the most iconic (and controversial) lingerie pieces in fashion history. Originally made famous in the 1940s and ‘50s, it was designed to create a dramatic, exaggerated bust shape—a style that defined Hollywood bombshells like Marilyn Monroe and Jane Russell.

Nylon Nostalgia's 1940s style bullet bras.  Real vintage, not 'vintage inspired'!
Nylon Nostalgia's 1940s style bullet bras.  Real vintage, not 'vintage inspired'!

Then, in the 1980s and ‘90s, the bullet bra made a comeback thanks to Madonna and Jean Paul Gaultier (think her Blonde Ambition tour corsets). Now, in 2025, Prada is bringing it back once again—but this time, with a different narrative.


At first glance, bringing back something so hyper-feminine in today’s political climate might raise some eyebrows. But Prada’s take on the bullet bra isn’t about conforming to outdated beauty standards—it’s about owning femininity in a new way.


Prada summed it up backstage:

“We need femininity in this difficult time to lift us up.”

And the show proved that femininity doesn’t have to be one-size-fits-all. The diverse casting included familiar faces like Gigi Hadid and Sarah Paulson, showing that femininity is fluid, playful, and open to interpretation.


Miu Miu’s Newest It-Pieces

Of course, Miu Miu isn’t just about making a statement—it’s about selling the statement. And judging by the success of past viral accessories, we’re willing to bet these bullet bras, tailored coats, and retro accessories will be all over fashion week street style next season.

Daniele Oberrauch/Gorunway.com
Daniele Oberrauch/Gorunway.com

Here’s what else stood out from the show:

Mannish wool coats with unexpected cuts. Satin lingerie dresses with off-the-shoulder straps. Fur stoles with built-in hand pockets (so chic!) High heels with knee socks (the schoolgirl aesthetic lives on.) Cloche hats & buckled sneakers for a sporty-ladylike twist. Socks covered in scattered crystals—because why not?


It’s giving old-school elegance, but with a modern, Miu Miu attitude—and honestly, we can’t wait to see how this plays out in real life.

Daniele Oberrauch/Gorunway.com
Daniele Oberrauch/Gorunway.com

The Bottom Line

Miu Miu Fall 2025 is proof that fashion is cyclical—what’s old becomes new again, but with a twist. The return of the bullet bra isn’t about going back in time; it’s about redefining femininity on our own terms.


So, whether you’re ready to rock a bullet bra under your sweaters or just embrace a little vintage flair, Miu Miu just gave us all a new way to channel retro glamour in 2025.

Triumph in the 1990's
Triumph in the 1990's

A Quick History of the Bullet Bra

If you’re wondering where the bullet bra came from, here’s a little fashion history for you:

  • 1940s-1950s: The bullet bra was designed to give women a structured, lifted silhouette, often worn under sweaters to create the iconic “sweater girl” look. Stars like Marilyn Monroe and Jayne Mansfield made it famous.

  • 1960s-1970s: The rise of more natural silhouettes (thanks, braless hippie era) made the bullet bra fall out of favor.

  • 1980s-1990s: Madonna & Jean Paul Gaultier brought it back in a big way with corset-style bullet bras, making it a symbol of power, rebellion, and high fashion.

  • Today: Prada’s Miu Miu reintroduces the bullet bra for 2025, this time as a statement of modern femininity and vintage-meets-contemporary fashion.


So, are we bringing back the bullet bra in real life? Only time will tell—but knowing Miu Miu’s influence, it just might be the next big thing.

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