Tokyo Fashion Week AW25: 5 Key Takeaways You Need to Know

From standout designers to emerging trends, here’s what went down at Tokyo Fashion Week AW25.

Tokyo Fashion Week is always a playground for the coolest, under-the-radar brands, and this season was no different. Despite some ongoing challenges, the event proved why it’s still a must-watch for fashion insiders. From innovative designs to unexpected collaborations, here are Vogue Business five biggest takeaways from Tokyo Fashion Week AW25.

1. Tamme Stole the Show

Tamme Tokyo Fall 2025 Fashion Show | Vogue

The final show of the week ended with a bang, thanks to Tamme. Designer Tatsuya Tamada, a former pattern cutter at Sacai, made his highly anticipated debut, delivering a military-inspired collection that had the crowd buzzing. With sharp tailoring and structured silhouettes, Tamme made it clear that he’s a designer to watch.

2. A Packed but Exclusive Schedule

This season’s schedule featured 37 designers, with 32 physical shows packed into just six days. The lineup was a mix of established names and rising stars, proving Tokyo Fashion Week’s reputation as a breeding ground for fresh talent. Notably, Stein opted for a video presentation, recapping their first-ever runway show from Paris Men’s Fashion Week in January.

3. The Power of Craftsmanship

One thing Tokyo Fashion Week always delivers? Next-level craftsmanship. This season, designers leaned into intricate techniques, from hand-dyed textiles to masterful draping. Traditional Japanese aesthetics blended seamlessly with modern silhouettes, reinforcing why Tokyo remains a hub for avant-garde fashion.

4. The Rise of IYKYK Brands

If you know, you know—Tokyo Fashion Week has become the go-to place for fashion’s underground elite. While big-name brands dominate the runways in Paris and Milan, Tokyo is where cult-favorite designers thrive. This season reaffirmed that TFW is all about niche labels that cater to those in the know.

5. Challenges and Opportunities

Despite its strengths, Tokyo Fashion Week still faces hurdles. International buyers and media attendance remain lower compared to other fashion capitals, but that’s also what keeps it special. The event remains an incubator for experimental fashion, attracting designers who prioritize creativity over commercial trends.

Tokyo Fashion Week AW25 proved once again that it’s a space for innovation and boundary-pushing fashion. Whether you’re into bold streetwear or refined minimalism, this season had something for everyone. What was your favorite moment? Drop your thoughts in the comments!

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